Marketing Strategy

Your first meeting with us might take a couple of hours or more, because we’re going to learn a lot about you. We’re going to ask you:

  • What are you selling?
  • Who needs it?
  • Why?

Then we’re going to ask you the one question that we know is critical to the success of any marketing campaign…

  • What makes you unique?

Unique is the space you occupy that your competitors don’t. That’s where the money is. That’s where we bend the rules.

 

 

 

Marketing Strategies, Planning and Implementation

In the days of Mad Men, there was only a handful delivery systems, including the master of all media – network television. Message was king, because you could reach everyone with just a few choices.

  • Now television is broadcast and cable, with
    hundreds of choices.
  • There are messages on mugs, in restrooms, on the tray table at your airline seat, in your email and on your mobile phone.
  • The new master of all media, with billions of channels, including most television, is the web. We can help you sort that all out.

We can also tell you that message is still king. It's just that now you need to tailor your messages to both the delivery systems and the individuals who make up what we used to call the mass market.